Publishers · Monetization & Formats

Every way a placement earns.

The formats in revenue terms. What each surface is, where it runs, and how it pays, all coexisting with the stack you already run.

How each surface pays
In-article conversationalCPM · CPE
Expandable 300×250CPM · CPE
Floating chat unitCPM · CPE
Content lockPer completed response
Standard displayCPM
The surfaces

The surfaces, one by one.

In-content conversational

The flagship unit, in the article

Native expanded and collapsed layouts inside editorial. Carries conversational demand on CPM and CPE: brands pay when readers actually engage.

Your standard slots, upgraded

Expandable in 300×250

The expandable unit runs in standard banner inventory and expands as an overlay, never reflowing your page. Standard display demand fills the same slots.

Net-new surface

The floater

A corner-anchored unit that displaces nothing in your existing stack. It only runs where it renders cleanly; the tag makes that call automatically.

The gate

Content locking

The paywall's third option, funded by budgets that pay per completed response. The economics are covered in full on the content locking page.

Content locking, in depth
Programmatic & coexistence

Works with the stack you run today.

n+1 demand doesn't ask you to rip anything out. Direct deals, programmatic buyers, and your existing partners can all compete for the same placements, in whatever priority you choose.

  • You choose the mix: direct deals first, programmatic behind them, or everyone competes on price.
  • Price it in your terms. Tell us what you want to earn per placement; the exchange handles the rest.
  • Deals that behave like deals: direct or programmatic, with pacing and delivery goals when you need them.
Reporting

Revenue you can decompose.

Reporting runs per placement and per deal, covering fill, impressions, viewability, and earnings with eCPM and RPM, alongside the engagement layer no display partner reports: conversations, messages, engagement time, and brand-exposure time.

Demand quality

Measured to standards.

Viewability is measured to IAB standards on web and in-app. AI units are always labeled, and consent is resolved before any request.

Partnerships

Price your first placement.

Bring a property and a placement. We will bring the demand and the projected returns.

Talk to partnerships