Your brand scorecard. No queries to build.
Understand is the answer already assembled. Open it and read where your brand stands, in sentences, with the numbers and quotes already assembled. Built for the person who needs the picture, not the pivot table.
A generated scorecard over one brand's studies. Every figure is calculated from your study's measured data, and every sentence is written by AI and cited to evidence.
As the study collects. The digest refreshes on a schedule and rebuilds on demand when you want it fresh now.
The room. The CMO question "so what are people saying?" answered before it's asked.
What the scorecard tells you, top to bottom.
The headline and takeaway
One AI-written verdict on where the brand stands right now, with the single action that matters most. Every sentence cites the documents behind it.
The Resonance Index
One number from 0 to 100, composed from sentiment, competitor preference, and commitment, with the split behind each sub-score shown, never hidden.
Praised and panned
Top likes and top dislikes, ranked, each expanded with what people actually said. Load more quotes on demand.
Where to act
Recommendations grounded in the signals rather than generic advice, naming the barrier worth addressing and the strength worth spending on.
Standing and sources
Competitor preference, your focus areas broken down, a source-by-source comparison, and, when ads feed the study, the engagement numbers behind the conversations.
Numbers from the warehouse. Words with citations.
Every figure on the scorecard is calculated directly from your study's measured data, not written by the model. The AI writes the prose around them and must cite evidence for what it says; quotes open into the source document in Evidence.