Brand & Market Intelligence

Don't just listen to the market. Ask it something.

n+1 powers purpose-built market research studies. Conversational AI ads talk with your audience, guided research interviews it, and web research reads what people already say. Built around your purpose, not your mentions.

illustrative study · sample data

What n+1 does, plainly
If you advertise

Run ads people can talk to

High-impact creative with full brand imagery that holds a real conversation with the reader, on premium sites. Pay CPM, or only when readers engage.

Advertising on n+1
If you need answers

Interview the readers of premium publications

An AI moderator interviews people in the middle of reading a premium publication. These are the readers you buy media to reach, not a panel of people who answer surveys for income. Pay per completed response of three or more real answers.

AI Research How the method works, and what it is not
If you publish

Earn from formats readers accept

Conversational ads in your articles, a floating unit, and content gates where brands pay for surveys instead of readers paying for access.

For publishers
The approach

Social listening watches your brand. A study has a purpose.

Monitoring suites watch everything about a brand, forever. n+1 is built for a specific need. We start new conversations to get the answer on demand, then gather the ones already happening to cross-check it.

The usual way
  • Track the brand name, chart the mentions
  • Backward-looking, reporting what already happened
  • Listening only. The market never gets asked
The n+1 way
  • Built around a stated purpose, broad or pointed
  • We start new conversations on demand through AI ads
  • And gather the ones already happening in reviews, forums, and communities across the open web
The voice behind the numbers We cross-shopped the Northstar for a month. Their lease was cheaper, honestly. Then my kids sat in the third row and the decision made itself.

sample verbatim · illustrative

Extracted
sentiment
positive
topics
Third rowSeatingLease
intent
purchase
competitor
Northstar · prefer us
focus
worth-it driver: third rowjourney: decided
context
TX · Android · en
Paid media · two purposes

Built for brand. Built for answers.

Two purposes, one conversational canvas. Both run in premium editorial environments.

Conversational ads · open chat

Brand-first. High-impact. Talks back.

Beautiful high-impact creative that holds an open conversation. Readers ask, your agent answers from approved knowledge, and imagery and CTAs follow the dialogue. Everything they say lands in your evidence base, filterable and cited. Buy CPM, or pay per engaged conversation.

Conversational Advertising
AI research · guided surveys

Fewer questions. Sharper answers.

A focused interview built around one objective. A few pointed questions with adaptive follow-ups keep it short enough that people finish and engaging enough that they answer honestly. You pay per completed response.

AI Research
The intelligence platform

Any mix of sources. One understanding.

Ad conversations, survey responses, and what the web already says all land in one evidence base. Filter and chart it in Inspect, read the receipts in Evidence, open the scorecard in Understand, and ask the rest in plain language. It connects to the assistants your teams already use, so the same answers reach Claude, ChatGPT, or your own agents.

app.nplusone.ai/understand
Understand brand scorecard for a sample automotive study: AI headline takeaway, voices and signals, Resonance Index, what visitors came to do, and what they praised and panned with cited quotes

UNDERSTAND · REAL PRODUCT UI · ILLUSTRATIVE STUDY DATA

For publishers

Offer your advertisers real audience feedback, and open a revenue line from content you already publish.

Monetize with n+1
n+1

When the data ends at n, the answer is at n+1.

We're working with a small set of brands while we build. Bring us your purpose and we'll study it together.

∀ question ∃ evidence // n+1