Readers unlock with answers.
At a paywall, a reader can pay or leave. Content locking adds a third choice. A brand places a short survey at the gate, the reader answers three quick questions to keep reading, and you earn per completed response at research prices, on visits your paywall isn't converting today.
Two gates, one rule. Never trap the reader.
A sponsor moment, then the story
A sponsored message holds the page briefly. A countdown shows exactly how long, a skip button appears before the wait is over, and then the story continues. The reader is never stuck.
Three quick questions unlock
The reader answers a short survey to keep reading. Three genuine answers, checked as they're given, open the article. Anyone can ask for a different survey, and nobody who completes one is gated again for 90 days.
Funded by research budgets, not CPM budgets.
Brands buy completed responses the way they buy research, at prices display auctions never reach. On locked pageviews, that pricing compounds into effective CPMs that compete with subscription revenue on the same page. Before you commit, we model projected returns per property, on your own traffic.
Revenue from the visits that don't convert.
A metered or hard paywall converts a share of visits; the rest leave without paying. Content locking earns on those visits while your subscribe offer stays in place at the gate, complementing the paywall rather than competing with it.
Works with the funnel you already have.
The gate can integrate with, or fall back to, your own subscription prompts. Keep your subscribe offer alongside the survey, or step in with your own call to action whenever a gate has nothing to show.
Every outcome, surfaced to your page.
The tag emits events for success, no-fill, and completion, so your page can react in real time, whether that's launching your subscription prompt, feeding your analytics, or adjusting the experience.
The FAQ.
Does this hurt SEO?
Gating is applied client-side to the rendered page and fails open for any client that doesn't run the experience. Crawlers see the article. We'll walk your SEO team through the exact mechanism.
What about reader experience complaints?
The gate offers a skip path (timed), an alternate survey (required), keeps your subscribe option visible, and never re-gates someone who completed a survey within 90 days. The design goal is a fair trade, visibly fair.
What fills the gate?
Required gates take research surveys only, cleared before they are served. Timed gates can also carry conversational or standard creatives, and standard ad backfill can be enabled so the placement still earns when survey demand is thin. You control blocked advertisers and categories per property.
Will it cannibalize subscriptions?
Run it on visits that fall outside your subscriber base, or once a reader passes the free article limit. The reporting keeps subscription conversions and gate revenue on separate lines so you can watch both.
Which pages can run it?
Article pages where your tag runs directly on the page. In environments the gate can't control, such as SafeFrame or third-party iframes, it simply doesn't run and the page is untouched.
Put a research gate on your premium pages.
Bring your traffic profile and we'll model the program for your properties.
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